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After years of refusing to build one, the social network is finally going to give us a way to express something other than a “Like.”

Brace yourselves: the Facebook “Dislike” button is coming.

Despite previously saying the social network wasn’t planning to build a “dislike” button, CEO Mark Zuckerberg revealed during a Tuesday Q&A session that his company has indeed been working on one.

I think people have asked about the dislike button for many years,” Zuckerberg said. “Today is a special day because today is the day I can say we’re working on it and shipping it.”

The exact form a “Dislike” button may take is still up in the air. What [users] really want is the ability to express empathy,” Zuckerberg added. “Not every moment is a good moment.”

Facebook has long shied away from building a “Dislike” button over concerns it would invite rampant negativity. “That isn’t what we’re here to build in the world,” Zuckerberg said.

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Brad Huss
Brad owns and operates BigHype Media LLC, a full service domain hosting company. Brad enjoys engaging with churches and consulting their website needs. Brad lives outside of Charlotte, NC with his wife Jada and three kids. You can always follow Brad on Twitter: @bradhuss

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